Keywords are not just keywords are your getaway to success if you know how to do it properly Narrow keywords may have less competition, less traffic but higher conversion. But how narrow is too narrow and what about weakly related keywords? Example: using “snowman”…
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… Balance between memorability & optimization Memorable (branding) Short name good for branding but not for optimization (lack of keywords)Longer titles are better because contain more keywords (keyword rich) But going overboard with a long name can be considered spam in the store (over-optimization) Apple…
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Considering Keywords is not easy, and there are a few considerations we need to keep in mind in the Apple (iOS) app store 100 character field for keywords (comma separated) A short field to trigger all the keywords we might want No spaces between…
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How important are reviews in regards to our ranking…. • Reviews affect ongoing rankings More positive reviews can help increase rankings Use available methods to get reviews – PR, Social, Friends and family, your lists Negative reviews can trigger others and can quickly decrease…
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Does Speed matters? Download speed is important for rankings – faster is better User may stop if app is too big Apple and Google Play like smaller, faster apps – they know the download success rate is higher…
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Can … and should we use social media to improve our ranking? No official theory says that facebook likes or shares increase app rankings but… Social signals do help, in my opinion Proof that app is aliveWould be easy to manipulate the app store…
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Let’s talk about ASO , shall we? • How does Google Play work? Like Google. Search company Smart search algorithm compared to Apple What is google philosophy? Understand basics of SEO to better understand Google Play search environment Link building, social signals, on-page website…
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If we do Google Play Optimization No keywords – description instead Optimize app description like a website Understand SEOUse keywords In a comprehensible & relevant way – not just a pile of keywords Don’t over-optimize in Google Play Homework: Read more to fully understand…
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Google Play and Reviews… they matter.. a lot! Different than Apple Encouraged to interact with the user You can respond to bad reviewsPotential to get user to change review Important to stop bad reviews (more important than getting good ones) Combine with social media…
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Why you need to think again about Google + Google plus separates the spammers from the genuine users A tool to interact How to build authority?Use profile as much as possible, get involved in circles More community involvement = more authority Empower yourself Use…
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