Keyword Selection in Apple App Store

Considering Keywords is not easy, and there are a few considerations we need to keep in mind in the Apple (iOS) app store

  • 100 character field for keywords (comma separated)
  • A short field to trigger all the keywords we might want
  • No spaces between characters!
  • Use short keywords (many characters)
  • Use shorter words with similar meaning
  • Triggering combinations of long tail keywords
  • Break down the long tail keyword
  • Example: Toddlers learn to read = learn,teach,read,book,toddler,baby,little,pre,school