App Store Optimization in the Spanish market

I love writing this, because as many of you know, I’m a native Spanish speaker. Today I read the first article I have found so far about ASO in Spanish. ASO in Spanish is Optimizaci√≥n en las APP Store or Optimizaci√≥n para Apps en…

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App Store search algorithm changes once again.

This week has been an active week for Apple doing quiet a few changes in the App store with the search algorithm and many developers are scratching their heads wondering if the changes benefit or affected their App store Optimization strategy. As many of…

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App Center Optimization already getting a bad name

I found today this kind of funny article from Owen Thomas from Business insider forecasting the new ACO (app center optimization) as the next source of charlatans , scam artist and snake-oil salesman. It’s funny because during many years as an SEO consultant I…

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What exactly is ASO? App store optimization

ASO or app store optimization is the new “art” , “science” ,method to optimize apps to rank higher in the App Store from Apple and/or in Google play for Android. ASO obviously comes from SEO but the difference with Search Engine Optimization, ASO it’s…

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