App Store Optimization – Optimizing your App Title

  • Balance between memorability & optimization
  • Memorable (branding)
  • Short name good for branding but not for optimization (lack of keywords)Longer titles are better because┬ácontain more keywords (keyword rich)
  • But going overboard with a long name can be considered spam in the store (over-optimization)
  • Apple may refuse an app with a spammy title