GABRIEL MACHURET / INDEPENDENT ASO CONSULTANT
YOUR APP.
MORE ATTENTION.
LESS BULLSHIT.
I’m Gabriel Machuret. ASO consultant, author, and the person who’ll tell you what your app listing needs to hear.

THE PERSON YOU HIRE.↗
EXPERIENCE ACROSS APP CATEGORIES
Some of my
previous clients.
From nutrition and fitness to finance,
entertainment and connection.
Nutracheck
Runtastic01 / THE POINT OF VIEW
The app stores don’t
owe you attention.
You’ve built the product. Now the listing needs to do its job. That means understanding how people search, what they expect, and what makes them choose you.
I connect discovery, positioning, and conversion into one clear plan. You get the priorities, the reasoning, and a consultant who works directly with you.
Meet the professional ↗EXPERTISE YOU CAN INSPECT
02 / WORK WITH ME
Less theatre.
More direction.
One consultant. A defined problem.
A plan your team can actually use.
The honest audit
Find the friction. Separate the evidence from the assumptions. Know what to fix first.
↗02The growth strategy
Connect keywords, positioning, listing copy and creative into a focused testing plan.
↗03The sharper team
Hands-on ASO training using your app, your market, and the decisions you need to make.
↗A SIMPLE STANDARD
IF THE ADVICE
COULD FIT ANY APP,
IT’S NOT GOOD ENOUGH
FOR YOURS.
— Gabriel Machuret
03 / UNFILTERED
A point of view.
Not another buzzword.
ASO is not a keyword list.
Getting discovered is only half the job. Your listing still has to earn the download.
↗02 / HIRINGHire the thinking. Not the pitch.
Six questions that reveal how an ASO consultant actually works.
↗03 / CONVERSIONYour screenshots are a sales conversation.
Stop showing people everything your app does. Start with why they should care.
↗BEFORE YOU ASK
Straight answers.
What does an ASO consultant actually do?
An ASO consultant helps improve how an app is discovered and how its store listing converts visitors into users. My work connects research, metadata, creative messaging and a measurement plan, with deliverables agreed for your app.
Do I work directly with Gabriel?
Yes. I review the app, develop the recommendations and explain the decisions. Any additional production or native-language review is discussed as part of the scope.
Can you guarantee a #1 ranking?
No. Rankings depend on competition, user behavior, product performance and store systems. I commit to clear work, explicit hypotheses and useful measurement—not an outcome no consultant controls.
How much does consulting cost?
The fee follows the scope: your stores, markets, deliverables and level of support. Send your app and goals so we can define the work and agree a price before starting.
UNDERSTAND THE WORK BEFORE YOU BUY IT
Read the practical guides.
Explore the ASO learning centre ↗YOUR APP. MY UNDIVIDED ATTENTION.
Let’s make
some noise.
Tell me what you’re building, where you’re stuck, and which market matters. Let’s define a useful next move.
Start with your app link, priority market and the problem you want to solve. Please do not include passwords or account credentials.
Open the enquiry form in a new tab ↗This form is hosted and processed by Paperform.
ORIGINAL ASO RESEARCH
Test the assumptions.
Explore twenty studies of app charts, ratings, reviews and local markets, including results that challenged the original theory.
Explore the ASO experiments ↗