Reviews and Ranking Factors in App store Optimization

How important are reviews in regards to our ranking….

  • • Reviews affect ongoing rankings
  • More positive reviews can help increase rankings
  • Use available methods to get reviews – PR, Social, Friends and family, your lists
  • Negative reviews can trigger others and can quickly decrease rankings
  • It takes many more positive to counteract the effect of a bad review
  • Reviews = Indication that the app is alive