Find the problem before buying the solution.
ASO services should follow the obstacle. If discovery is weak, investigate search intent and metadata. If relevant visitors arrive but leave, examine the promise, creative and product fit. If every metric moved after a campaign, first separate traffic changes from listing changes. Buying everything at once can make it harder to learn what mattered.
Start with an ASO audit when the cause is unclear. Bring a specific brief when the problem is already well defined.
A scope your team can actually use.
For app companies investing in paid acquisition alongside ASO, my work can cover keyword research, competitor context, metadata recommendations, screenshot messaging, conversion hypotheses and an implementation roadmap. Each deliverable has a purpose: a keyword map guides copy decisions; a creative brief guides design; a test plan defines what evidence would support a rollout.
Design production, publishing, translation and native-language review are agreed separately. Recommendations and finished production assets are different deliverables, and the proposal should make that clear.
Choose your starting point.
An audit is useful when you need diagnosis and priorities. A focused project suits a launch or a particular listing problem. Advisory support fits a team that can implement but wants help making and evaluating decisions. Training helps the people inside your company apply the method themselves.
See how scope shapes ASO pricing and the consulting process before requesting a proposal.
One app. Two stores. Different plans.
An iOS listing and a Google Play listing should not be treated as interchangeable publishing forms. Their fields, creative surfaces and experiment options differ. We define the audience and promise together, then adapt the implementation to the store, market and available evidence.
Explore iOS ASO services or Google Play optimization for the platform-specific work.
What a useful engagement looks like.
Imagine a meal-planning app whose listing talks mostly about calorie counting. The first task is to check which problem the product solves best and which audience the business wants. Research might lead to a meal-planning keyword cluster, a revised opening message and a screenshot brief showing the weekly planning workflow.
That is an illustrative decision sequence, not a client result. The actual plan depends on the app and the evidence. You work directly with Gabriel as your ASO consultant throughout the agreed engagement.