The Power of Social Media in App Marketing

Can … and should we use social media to improve our ranking?

  • No official theory says that facebook likes or shares increase app rankings but…
  • Social signals do help, in my opinion
  • Proof that app is aliveWould be easy to manipulate the app store if only downloads were considered (buying downloads)
  • Reviews and social signals are evidence that the users are genuine
  • Google play already using social, Apple is too – In my opinion