Launching an App (with Gab) Launch Marketing Checklist Many people struggle launching an App, what things to do, what not to do, so I have decided to make this post and eventually improve it step by step in the next months. I’ve broken…
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We all know how that App annie is one of the most useful tools we can use, but for a while the use of App Annie has been focused on analytics and not a lot on “proactive reseach” The App store optimization functions of…
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Please do not do app store optimization, if you don’t have a clear plan. Seriously. The problem with ASO is not ASO but is the people that want ASO… app store optimization works, but works when is part of a strategy in the same…
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We all know that App store optimization is here to stay but what about ASO in 2016. What can we expect next year? Before we move to topics like iOS9 let’s talk about what will be the real scenario for ASO in 2016… and…
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It has been a few quite months, and it seems the ASO world has now been a bit more stable. What stable means? Less amazing offers, less hype and the stability of an industry that for a few seconds went completely crazy with the…
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How I went from an App Reskinner to the enemy of the Reskinning phenomenon. To start let me confess the obvious: I made a lot of money from app reskinning. During last year I was one of many so-called appreneurs that exploited the app…
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Introduction to App store Optimization Optimizing your app for better organic rankings (ie. App store search) Goal: Give best chance to rank for certain keywords when potential users search. Process of optimization involves several elements of your app including graphics, keywords, title, etc. This…
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Before we move ahead with App Store Optimization, we need to understand the importance of ASO and what exactly bring to the table. • Organic traffic importance 2 types of searchers Browsing (nothing particular in mind) Searching (have something specific in mind) This type…
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Apps are like cookies in a supermarket, you need to display them in a lovely way to be able to sell them in the supermarket display. The Importance of Screenshots in App Store Optimization • Icons & screenshots Screenshots – showcase function of app…
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The optimization of icons is one of those things that we tend “not to really do’.. Icons that convert: Strong colours with a border Recommended glare converts less See casino apps How to compare Don’t get attached to icons or ask people we know…
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