Optimization of your Icons

The optimization of icons is one of those things that we tend “not to really do’..

  • Icons that convert:
    • Strong colours with a border
    • Recommended glare converts less
    • See casino apps
  • How to compare
    • Don’t get attached to icons or ask people we know
    • Compare against competitors: Put icons (yours & competitors) on a page, take to a local coffee shop and ask: Which icon would you CLICK (not which do you LIKE)
  • Only need to be best out of your competition
  • Graphics need to produce conversion (keywords irrelevant)