The optimization of icons is one of those things that we tend “not to really do’..
- Icons that convert:
- Strong colours with a border
- Recommended glare converts less
- See casino apps
- How to compare
- Don’t get attached to icons or ask people we know
- Compare against competitors: Put icons (yours & competitors) on a page, take to a local coffee shop and ask: Which icon would you CLICK (not which do you LIKE)
- Only need to be best out of your competition
- Graphics need to produce conversion (keywords irrelevant)