Before we move ahead with App Store Optimization, we need to understand the importance of ASO and what exactly bring to the table.
- • Organic traffic importance
- 2 types of searchers
- Browsing (nothing particular in mind)
- Searching (have something specific in mind)
- This type converts better and therefore has higher value (more likely to download than browsers)
- Organic traffic is free, while paid is expensive – goal is to convert users for free