The Importance of App Store Optimization

Before we move ahead with App Store Optimization, we need to understand the importance of ASO and what exactly bring to the table.

  • • Organic traffic importance
  • 2 types of searchers
  • Browsing (nothing particular in mind)
  • Searching (have something specific in mind)
    • This type converts better and therefore has higher value (more likely to download than browsers)
  • Organic traffic is free, while paid is expensive – goal is to convert users for free