App Annie as an ASO Tool: How to use it

We all know how that App annie is one of the most useful tools we can use, but for a while the use of App Annie has been focused on analytics and not a lot on “proactive reseach”
The App store optimization functions of App Annie are not new, but it seems that developers don’t know yet the true potential of using App Annie as part of their arsenal while doign app store optimization.
Some of the advantages of App Annie vs other ASO tools:

  • more reliable data that any other resource/tool available
  • It’s free. (and that is always good)
  • Easy to learn
  • Good to measure success in ASO linked to Ranking increase / profit increase.

So clearly these type of features makes App Annie a pretty handy army knife to know how to operate and although the tool doesn’t give us the option to the balance of competition vs popularity,  (Like in tools like Sensor Tower or Appmind ), not using App Annie when starting an ASO process is simply crazy.
the great advantage of App Annie is that app annie mainly provides for the first time in any ASO tool out there , an automated suggestion of long tail keywords and not many ASO tools have gone so far in moving away from single keywords to a more advanced detection of the potential type of keywords one app may be ranking.
Want to see how useful it is? Here the potential


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