Importance of Screenshots in ASO

Apps are like cookies in a supermarket, you need to display them in a lovely way to be able to sell them in the supermarket display.

The Importance of Screenshots in App Store Optimization

  • • Icons & screenshots
  • Screenshots – showcase function of app in an enticing way (like a movie poster)
    • Need a call for action
    • Examples: images of people using/reviewing the app, feel of using the app
    • Short time to inspire to download
    • Compare competitors – find the best & make yours better