Does link building works …. • Google algorithm loves links Not all links Correlation between reviews, downloads, installs, uninstalls, etc Also considers social signal links, tumblr, etc Link building without all the other data to support authority, won’t work…
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Let’s talk about Keyword Research, shall we? Can’t know what to target if don’t know what people are actually looking for Keywords perform differently depending on many factors: location, platform, etc Adapt keywords for your market Know what market you will target and do…
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Do you need ASO tools? Learning time – worth it to change tools? Effectively using the tool? If too much time or effort then could consider the change. Quality/accuracy of the data – make sure to compare any questionable results and ditch any tool…
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When can’t find info that you’re looking for: Verify info manually Before getting to far ahead, check your manual findings against the results of the ASO tool Example: verify number of competitors ASO tool says you have in the actual app store by searching…
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Does ASO always works? No really.. Check why Relying on experience and market research vs. solely on data ASO tools good as a reference pointReal source of data & intent is in the end user/target audience Only really need 100-200 people that are willing…
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If you are planning to outsource your ASO, you need to keep this in mind Considerations when hiring Before hiring from ODesk or Freelance – understand their methodsASO is a process – not a skill Keyword research, obtain data, etc Virtual assistant training Have…
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Avoid manipulation of algorithm App stores hate (there are humans) and can identify: 1. Keyword stuffing (title and/or description) 2. Many apps with the same code targeting a different target market 3. Review & download manipulation Eventually this type of behaviour will backfire Best…
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Localize apps…. why do we do it? Translating of the app metadata into different languages Maximize app store optimization potential Not as easy as using Google translate Different levels of the same language in different countries = different words used in search Keywords are…
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Market Research in your App Marketing – ASO Land • Searching and investigating apps in the app store via your own search Enter a keyword slowly to see “suggested” words that come up Then, what is the competition for each those keywords Not only…
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How keyword rich are your titles should be… Q3: Should you try to get as many keywords as possible in the title or keep the title short? A3: Long titles optimize well but decrease efficiency of individual keywords (when used with many other words…
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