Market Research in your App Marketing – ASO Land
- • Searching and investigating apps in the app store via your own search
- Enter a keyword slowly to see “suggested” words that come up
- Then, what is the competition for each those keywords
- Not only about number of competitors but how big are the competing apps
- Another resource: Google keyword planner (keyword tool)
- Suggestions as to what people are looking for as a reference point
- Similar search behaviour in google and in the app store
- Manual research is a long process