App Marketing Research and why it matters in ASO

Market Research in your App Marketing – ASO Land

  • • Searching and investigating apps in the app store via your own search
  • Enter a keyword slowly to see “suggested” words that come up
  • Then, what is the competition for each those keywords
  • Not only about number of competitors but how big are the competing apps
  • Another resource: Google keyword planner (keyword tool)
  • Suggestions as to what people are looking for as a reference point
  • Similar search behaviour in google and in the app store
  • Manual research is a long process