Localize apps…. why do we do it?
- Translating of the app metadata into different languages
- Maximize app store optimization potential
- Not as easy as using Google translate
- Different levels of the same language in different countries = different words used in search
- Keywords are unique to each language
- Make sure keywords will generate traffic and search terms
- Ideal but unrealistic to have a native speaker of that language do the ASO process
- Alternative: Do the translations, then check popularity of those keywords