App Localization – App Store Optimization in Different Languages

Localize apps…. why do we do it?

  • Translating of the app metadata into different languages
  • Maximize app store optimization potential
  • Not as easy as using Google translate
  • Different levels of the same language in different countries = different words used in search
  • Keywords are unique to each language
  • Make sure keywords will generate traffic and search terms
  • Ideal but unrealistic to have a native speaker of that language do the ASO process
  • Alternative: Do the translations, then check popularity of those keywords