- Avoid manipulation of algorithm
App stores hate (there are humans) and can identify:
1. Keyword stuffing (title and/or description)
2. Many apps with the same code targeting a different target market
3. Review & download manipulation - Eventually this type of behaviour will backfire
- Best to be soft when implementing ASO
- Can run into problems if outsourcers don’t follow the rules of each app store
- App store can flag your account as a potential naughty person
