YOUR NEXT MOVE.
MADE CLEAR.

01 / DIAGNOSE

The honest ASO audit.

For teams that know something isn’t working but need a sharper diagnosis. We examine the listing in the context of the product, the audience and the competitive landscape.

• Review of the current positioning, metadata and screenshot narrative.
• Search-intent and competitor observations for the agreed market.
• Prioritized recommendations, with evidence and assumptions separated.
• A walkthrough of what to change, why it matters and how to evaluate it.

The output is a decision document. Each recommendation should help your team take a specific next step.

02 / BUILD THE PLAN

A strategy beyond the keyword sheet.

For launches, repositioning or listings that have outgrown their first draft. We align keyword priorities with the language your audience understands, then connect the promise to the creative.

• Keyword and intent research within the agreed store and market.
• Metadata recommendations and listing copy.
• Screenshot messaging and a creative brief.
• A testing roadmap with defined hypotheses and success measures.

Design production, translation, publishing and ongoing support are scoped explicitly. You know what you’re getting and who owns each step.

03 / BUILD THE CAPABILITY

A team that asks better questions.

Practical training for founders, marketers and product teams. We use your app to work through research, listing decisions, conversion and interpretation of results.

The goal is stronger judgment inside your team: why a keyword belongs, why a screenshot leads, and when the data supports another change.

How we work together.

1. Send the context. Your store link, priority market, goals and current obstacle.
2. Define the engagement. We agree deliverables, access, fee, responsibilities and timing.
3. Do the work. I review, research and prepare recommendations for your specific app.
4. Make the next move. We walk through priorities, implementation and how to assess the outcome.

App Store and Google Play deserve different decisions.

Each store has its own listing fields, discovery surfaces and testing options. The plan reflects your actual distribution, rather than assuming the same metadata and creative choices fit both.