No mystery package. No invented starting price.
Engagements are quoted individually. The fee depends on the number of apps, stores and markets, the depth of research, the production deliverables and the support required. A single-market diagnostic review is different from rewriting both stores and briefing a localized creative test.
Send your app links and goal through the form below. I will use the context to define an appropriate scope and confirm the fee before work begins.
Three useful ways to scope the work.
A diagnostic engagement answers what to fix and why. A focused project produces agreed recommendations or assets for a defined problem. Advisory work supports an internal team through decisions and review. These are ways to organise a brief, not published packages with assumed inclusions.
The services overview explains the available work; the consultant page explains how you work directly with me.
What changes the size of an engagement.
More markets mean more audience and language context. More stores mean different fields and workflows. Production copy, creative briefs, design, translation, publishing and analysis each involve distinct work. Existing research can reduce duplication, while unclear tracking can require an initial diagnostic step.
Use the scope map above to understand the conversation. It deliberately does not turn these inputs into a fake automatic quote.
What a proposal should make explicit.
Look for deliverables, exclusions, review rounds, responsibilities, data requirements, timing and payment terms. If an engagement includes support after implementation, specify the duration and what decisions that support covers. A promise of unlimited optimization is not a substitute for clarity.
The proposal should also identify dependencies on your designer, product team or release schedule. See the process for how those responsibilities are agreed.
Make the first brief useful.
Include the app links, priority store and country, current obstacle, desired outcome and deadline if there is one. Mention whether your team can write, design and publish internally. A budget range is helpful when you have one, because it lets us prioritise the most useful work within it.
If you are unsure which service fits, request an initial conversation rather than selecting a bundle at random. An audit may be the right first scope, but it is not automatically required.