A library for the work behind the spreadsheet.
A keyword export can generate possibilities quickly. The harder task is deciding which possibilities deserve attention. These guides separate the research into questions you can answer: where an idea came from, what a search implies, whether the app fits and what evidence supports the next step.
Begin with the complete research workflow if you need an overview. If you already have a list, go straight to relevance and prioritisation before adding more terms.
Use the right evidence for the question.
A product screen can help establish that a feature exists. A competitor listing can reveal visible positioning. A tool estimate can offer demand context within its own definition. None of those sources automatically supplies the others.
The guides on volume and difficulty help keep those boundaries clear. The competitor and gap-analysis guides show how to use market observations without claiming access to private performance data. Unknown information remains an open question rather than being converted into a convenient number.
Connect research to a real listing.
The output should make writing and creative decisions easier. Identify the audience, intended task, supported promise and evidence that the listing should show. Then adapt the handoff to the platform.
Use the iOS guides for app names, subtitles and keyword fields, and the Google Play guides for titles and descriptions. The screenshot guide helps turn the promise into visible product evidence.
Make the decision inspectable.
Keep sources, dates, markets, product constraints and reasons with the research. A colleague should be able to understand why a candidate was prioritised or excluded without attending the original meeting. Revisit the document when meaningful product or market context changes.
If you want the research prepared for your app, explore keyword research services. For a broader diagnosis, start with an ASO audit. The purpose of either is an actionable decision, not a larger file.
