Show #20
Black Hat App Store Optimization (ASO) is a serious issue that can have devastating consequences for your app’s reputation and ranking. It’s crucial to be aware of the signs of Black Hat ASO and what to do if you become a victim of it.
First, it’s important to understand what Black Hat ASO is. It refers to using unethical practices to improve your app’s visibility and ranking in the app store. This could include tactics such as buying fake reviews or ratings, keyword stuffing, or using fraudulent methods to increase downloads.
If you suspect that your app is a victim of Black Hat ASO, the first step is to do your research. Make sure that the suspicious app is actually using Black Hat tactics and not simply outranking you due to legitimate ASO efforts. Check your own ranking and see if there are any new competitors in the app store.
It’s also important to investigate your competitors’ social media activity. They could be promoting their app on other channels like TikTok or Instagram, which could explain their sudden increase in ranking.
If you’re certain that the app is using Black Hat ASO, it’s time to take action. Contact your Apple or Google account manager and make a formal complaint. It’s important to be persistent and use social media channels like Twitter and Facebook to bring attention to the issue. Tag everyone in the company and ask for help in resolving the issue.
Remember to approach the issue professionally and avoid making unfounded accusations. Do your research and gather evidence to support your claims. This will increase your chances of successfully resolving the issue.
In conclusion, Black Hat ASO is a serious issue that can harm your app’s reputation and ranking. It’s important to be aware of the signs of Black Hat ASO and what to do if you become a victim of it. If you suspect that your app is a victim, do your research and approach the issue professionally. Contact your Apple or Google account manager and use social media channels to bring attention to the issue.