ASO Mistake: Not understanding your competitors

ASO Show #21

Understanding your app competitors is an essential part of your ASO process. Unfortunately, many app developers make the mistake of overlooking this aspect and focus solely on keyword research.

While ASO tools can provide valuable insights into the competition and the popularity of a keyword, they don’t tell the whole story. You need to go beyond the data and dive deeper into the competitor’s apps.

One way to do this is to search for the competitor apps in the App Store and download them if possible. Take note of the app’s activity level, frequency of updates, and user engagement. This information will help you determine if your competitor is a real threat or just a zombie app that’s still ranking.

Understanding your competitors’ strategies, such as their target audience, unique selling points, and marketing tactics, will also give you a better idea of how to position your own app. Analyzing their reviews and ratings can also provide insights into what users like or dislike about their apps, which can help you improve your own.

It’s also important to keep track of your competitors’ ASO efforts over time. As the app landscape changes, their strategies may shift, and you need to stay on top of these changes to stay ahead.

In summary, don’t make the mistake of overlooking your competitors during your ASO process. Take the time to understand their apps, strategies, and user feedback. This information will help you make more informed decisions about your own ASO efforts and stay ahead in the app marketplace.