ASO keyword Research – Part 8: Building your first batch of Keywords

Mastering Keyword Research in ASO: Building Your First Batch and Adapting to Change

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Keyword research is an essential aspect of App Store Optimization (ASO) that helps improve your app’s visibility and ranking in the app store. Building your first batch of keywords and continuously testing and tweaking them ensures your app stays relevant and competitive. In this article, we will discuss the process of selecting keywords, running rank analysis before and after ASO, and adapting to changes for ongoing success.

Building Your First Batch of Keywords

  1. Focus on long-tail keywords and variations: When selecting keywords for ASO, prioritize long-tail keywords and their variations. Long-tail keywords are more specific and have lower competition, which increases your chances of ranking higher in the app store.
  2. Don’t overthink your choices: While it’s essential to be strategic when choosing keywords, avoid overanalyzing your choices. Focus on finding relevant keywords that accurately represent your app’s features and benefits.
  3. Run a rank analysis before and after ASO: To measure the effectiveness of your ASO efforts, perform a rank analysis on your app before and after implementing your keyword strategy. This benchmark will help you track the changes in your app’s ranking and identify areas for improvement.

Testing and Tweaking Keywords

  1. Monitor keyword performance: Regularly review the performance of your keywords to ensure they continue to drive traffic and improve your app’s ranking. Use ASO tools to track keyword rankings, impressions, and conversions.
  2. Be prepared to make changes: If a keyword fails to deliver results, don’t hesitate to replace it with a better-performing alternative. Stay flexible and open to changes, as keyword trends and user preferences can evolve over time.
  3. Test different combinations and variations: Experiment with different keyword combinations and variations to find the most effective mix for your app. Continuously testing your keywords will help you identify the best-performing keywords and stay ahead of your competition.
  4. Analyze competitors: Keep an eye on your competitors and their keyword strategies. Analyzing their tactics can provide insights into new keywords or approaches that could benefit your app.


Building your first batch of keywords and continuously testing and tweaking them is crucial for effective ASO. Focus on long-tail keywords and their variations, don’t overthink your choices, and always run a rank analysis before and after implementing your ASO strategy. By closely monitoring your keyword performance and adapting to changes, you can optimize your app’s visibility, attract more users, and ultimately achieve success in the competitive app market.