ASO Show: 27
App Store Optimization (ASO) is a critical component of app marketing, but it’s not the only factor that impacts your app’s performance in the app store. One common mistake that app developers and owners make is not paying attention to reviews. Reviews are a vital component of app store optimization and can impact your app’s ranking in the app store. Here’s why it’s important to pay attention to reviews, and how to avoid this mistake:
Mistake #1: Not Actively Engaging with Users One of the biggest mistakes you can make is not actively engaging with your users and asking them for reviews. Users are generally lazy and don’t want to make the extra effort to leave a positive review. You need to mobilize your team to think of out-of-the-box ways to get user reviews. This could include offering incentives or rewards, creating a personalized follow-up email, or even asking for reviews within the app.
Mistake #2: Not Focusing on Positive Reviews When it comes to reviews, you want positive ones. It’s best to catch users when they are not stressed or upset. Be proactive and think ahead about what you can do next week, next month, and next update to increase reviews. Consider implementing a review management strategy that targets positive reviews, and responds to negative reviews in a timely and professional manner.
Mistake #3: Not Tracking and Analyzing Reviews Reviews can provide valuable insights into what users like and dislike about your app. It’s important to track and analyze your reviews to gain insights and make informed decisions about your ASO strategy. This includes monitoring your app’s rating and review count, analyzing the sentiment and themes of your reviews, and responding to user feedback in a timely and effective manner.
In conclusion, paying attention to reviews is a vital component of app store optimization. By actively engaging with users, focusing on positive reviews, and tracking and analyzing your reviews, you can improve your app’s ranking in the app store and increase user engagement. Remember, you can have an excellent app and impeccable ASO, but if you don’t have reviews, it won’t matter. So, take the time to engage with your users and make reviews a priority in your ASO strategy.