ASO show : 25
App Store Optimization (ASO) is a crucial aspect of app marketing, and one of the most common mistakes that app developers and owners make is not validating their keywords. Validating your keywords is a vital step in ensuring that your ASO efforts are effective and can drive downloads and user engagement. Here’s why it’s important to validate your keywords and how to avoid this mistake:
Example #1: Not Determining Download Intent When choosing ASO keywords, it’s essential to determine if the potential user has download intent. Were they actively searching for an app like yours, or were they just browsing? If they were just browsing, you won’t be getting the engagement and traffic you’re expecting because these users aren’t loyal. They just stumbled onto your app by accident, thanks to a browsing-oriented keyword you used. However, if they had every intent to download your app, then it means you chose a keyword with download intent.
Example #2: Not Validating Your Keywords Choosing keywords with download intent is just the first step. You also need to validate these keywords to ensure that they are driving the desired results. This can be done through paid traffic and search ads. By investing in these channels, you can test the effectiveness of your keywords and see if they are driving downloads and user engagement.
Example #3: Not Targeting the Right Users All your ASO efforts will go to waste if your keywords aren’t targeting the right users. It’s important to choose keywords that target users who have the intention to download your app, and not just those who are browsing. By targeting the right users, you can increase your chances of driving downloads and user engagement.
In conclusion, not validating your ASO keywords is a common mistake that can lead to wasted time and resources. It’s important to choose keywords with download intent and validate them through paid traffic and search ads. By targeting the right users with your keywords, you can increase your chances of driving downloads and user engagement. Remember, all your ASO efforts will go to waste if your keywords aren’t driving the desired results, so take the time to validate your keywords and target the right users.