Where do we start?
Seed Keywords

Where do we start? Seed Keywords

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Today I talk about Seed Keywords or what we consider the starting point of our research. 

Seed Keywords are the keywords we know that by default, already describes our app. 

It is what you used when you started brainstorming and moved on to developing this app. 

It will be easy for you to come up with this list because you know your app better than anyone else and what it can do. 

For example, you might use this sentence to describe your app if your brother asks you what it’s all about: “The Nike Run Club App is a fitness and coaching app that helps people run and jog and track their progress.”  

That line right there is already made up of your seed keywords like “Running”, “Jogging”, “Fitness” for your Nike Run Club App – even without using an ASO tool. 

The richer your keyword research is, the better results we will get from our ASO efforts, and seed keywords are a great starting point.  

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