Google Play ASO – ASO Professional

Google Play App Store Optimization

How to analyze competition in Google Play

Do you ever wonder how your competitor got that top ranking for your highly coveted keyword? This is the essence of competitive ASO analysis. The foundation of any ASO campaign should be a careful examination of who your competitors are, what they’re ranking for, and how they achieved such rankings. Based on this analysis, you can restructure your ASO efforts to keep pace and remain competitive. You just need to identify the risk mitigation and the gap in the market so you’ll get a solid footing in your chosen market and prepare for a massive expansion.

In this page, you will learn how to analyze your competitors. Also, you’d be able to know how well you rank for your chosen keywords. Sound good?

Gab Explains Google Play Optimization

Why is this Important

Just recently, we’ve observed a sudden increase in our Google Play users. With this in mind, we’ve decided to come up with a solution on how we can research, monitor and benchmark an app easily. It can be done by conducting a competitive ASO analysis and diving deep into your competitors’ data. This strategy can help you optimize your ASO efforts, which can result in increased traffic, higher ranking (on your chosen keywords) and more downloads!

Competitor monitoring is important in any app marketing strategy. It allows you find a positioning before your app launch and helps you adjust your ASO strategy and make your app stand out from the rest.
You should know the specific market you’re dealing with and by following the trends, you will get familiar with what users are looking for and from there, you’d be able to respond to their needs accordingly.

But hey, let’s define competitor first.

“It is an organization engaged in commercial or economic competition with your app and the rest of the crowd.”
Meaning, this could be anyone who provides a similar or the same service that your app is providing, is a competitor.
OR, any organization that wants to steal your clients or customers.

At this point, we’re not overly concerned about other trivial data (market share, revenue, etc.). We’re also interested in knowing who our competitors are, and making a log of them.

Competitor analysis is identifying what your competitors are doing; whether it is the apps’ functionality or regarding their app ASO strategies. For you to step ahead of your competitors, you need to their strengths and weaknesses. This is why we paid a lot of attention to facilitate your work here.

Gab Explains ASO

App Store Optimization Competitors Monitoring

So what insights can you gain by monitoring your app’s competition? Here’s a list where you’ll want to monitor and optimize your app, convert more users, and increase your profitability.

Target Audience

We need to know what type of user your competitor’s app is attracting. Knowing their age, gender, income, even their education level can help you make important assumptions and decisions when promoting your app. Thankfully, we have tracking tools to provide all of this information about your competitors.

Demographic data — this information can help you differentiate your offer (Image source: App Annie)

How to use demographic data:

These insights can help you position your app in a saturated market.

Age and education info can guide your overall ASO strategy, including the complexity and format of your content.
Using demographic, you can make sound decisions about your app’s design, style, and even features. For example, if you’re targeting a specific age group, like teens, you might select different colorful designs, styles, navigations, and even social logins, then you might for an app targeting adults.

Income levels info can help you define your monetization strategy. This can guide you if you’ll go for a free or a paid app.

Category rankings

When focusing on your ASO strategy, it is a MUST to look at your own and your competitors’ category ranking, so that you show up in app store search results.

Tracking app’s category ranking can help you choose the best category for your app (Image source: MobileAction)

Improving your app’s vertical ranking can boost your app’s visibility and discovery. You can do so by getting your app into the app store’s related app suggestions:

Gab Explains ASO

5. Promote Your App

Having a promotional video for you app is important as it is an additional factor when it comes to Android ASO. Google Play already has this option where you can showcase your app via a promotional video, so you should take advantage of it. This is one way to make people excited about your app — so entice them!

Be sure to keep your video short. Just dynamically highlight the most important features of your app. Nobody is going to watch a 10-minute presentation of why they should download your app. They might get bored and fall asleep.

As far as App Store Optimization is concerned, your keywords count the most. This is not a secret, but if you have never gone through the whole aso process before, it can be a daunting task.

When looking for keywords for your app to target, remember the “R.D.T.” rule: Relevance, Difficulty, and of course — Traffic. The most important thing here is to choose the best keywords that are highly relevant, so your users are more likely to download it when they find your app or game using these keywords. Next step is to look for lower difficulty scores so that you will have a better chance of being ranked. Finally, if you have met these two criteria, choose the one’s with the higher Traffic Scores.

Luckily, you can find a wide range of app store optimization keyword tools that can help you find the best keywords for your app. Here is a list of the top platforms on the market today:

Google Keyword Planner
Mobile Action
Google Auto Suggest Via the App store
Thesaurous

These keyword tools can show you some of your competitor’s keywords, and find new ones and more. Do your research on which tools fit your needs and most importantly — your budget.

Give a few a tries and see which ones work best for you. As for me, I use the free tools such as the Google Keyword Planner and Mobile Action. They can give you all the necessary details like the relevance, difficulty, and traffic score.

To know more about how to use them, watch the video below.

Gab Explains ASO

6. Create Awesome & Informative Icons and Screenshots

Aside from a great promo video, you also need excellent screenshots and icons. Why? Well, For sure there will be times when a user has a crappy internet connection and cannot view your YouTube video correctly. They will then opt to turn to your screenshots and icons to find out more about your app.

So be sure to choose screenshots that are appealing. You may add text to add value or to emphasize or to describe what your app is all about. Provide users compelling reasons to download your app. Your app icon is important too. It is the first thing to see in search listings so it has to have that wow factor!

As far as App Store Optimization is concerned, your keywords count the most. This is not a secret, but if you have never gone through the whole aso process before, it can be a daunting task.

Luckily, you can find a wide range of app store optimization keyword tools that can help you find the best keywords for your app. Here is a list of the top platforms on the market today:

Google Keyword Planner
Mobile Action
Google Auto Suggest Via the App store
Thesaurous

These keyword tools can show you some of your competitor’s keywords, and find new ones and more. Do your research on which tools fit your needs and most importantly — your budget.

To know more about how to use them, watch the video below.

Gab Explains ASO

Some Google Play ASO Reminders

In Google Play, you can benefit from web search traffic. So the more backlinks from authority sites, the more chances that you app will get higher search rankings in Google Play App Store optimization.

Be sure to contact influencers, bloggers, or people who have websites to write about your app and ask them to put external links on your app page. You might want to consider reaching out to the press to have your own blog so people can find more information about your app.
Conclusion
As the mobile world continues to expand rapidly, you should be equipped with aso knowledge to position your app for discovery in the Google Play Store and in booming social networking sites.

I have given you a rundown of how to optimize your app for the Google Play Store. It’s all up to you now to learn more about it. There are lots of various resources online for ASO 2020 , but if you want to get more ASO marketing tips, be sure to check out my blog as well.

As far as App Store Optimization is concerned, your keywords count the most. This is not a secret, but if you have never gone through the whole aso process before, it can be a daunting task.

Luckily, you can find a wide range of app store optimization keyword tools that can help you find the best keywords for your app. Here is a list of the top platforms on the market today:

Google Keyword Planner
Mobile Action
Google Auto Suggest Via the App store
Thesaurous

These keyword tools can show you some of your competitor’s keywords, and find new ones and more. Do your research on which tools fit your needs and most importantly — your budget.

To know more about how to use them, watch the video below.