So, you’re done implementing your ASO strategy to an app, and have launched it successfully, and you can’t wait to take it to the top of Apple or Google Play store rankings.

You’ve also promoted it on social media and got so many PRs, but there’s hardly any progress on your app downloads.
Not sure what’s your missing? What could you be doing wrong? Well, I can help you out.

Just so you know, when you’re competing against millions of apps on the App Store, ASO is a crucial goal for mobile publishers around the world to maximize visibility and ROI. This is the reason why you should always look at all the possible ASO methods for marketing your app and getting users to download it.

But then again, I hate to discourage you, but all your ASO efforts are never really over – it’s a continuous effort and process. In fact, once everything is laid out – your description, screenshots, and title are all in place – you’re just getting started.
The next or the most important step is to make sure that you constantly measure and optimize your results. If you are not ranking at all or have very low rankings on a few keywords that you initially used, then try different keywords and change the description and creative content accordingly.

Remember: ASO is a trial and error business. The saying “if you don’t try you will never succeed” was never more fitting.

It won’t be a one-time effort for sure. Take some time to figure out via multiple iterations what exactly users like about your app and how it can be sustained over a longer period of time.

Also, try to keep track of relevant changes in app store algorithm, and meet the app store checklist criteria. By doing so, you’d be able to drive customer engagement in a meaningful manner and at the same time, validate the time you spent on ASO.