What are Keywords in ASO

What are Keywords in ASO

You are watching 5 of 50 Videos part of our ASO course.

Click to enrol and take your App Store Optimization to the next level.

This video is a quick review of keywords in general and of course, how it is used in the app stores and for ASO. 

Keywords are the words we use and type on a search bar – be it Google, Spotify, Youtube even Tripadvisor if we are trying to find something. 

The same goes for the App store as well. 

Our goal is to come up with long-tail keywords, or a combination of two or more keywords (that makes sense), which users can be typing to try to find your app or similar apps. 

This is also the case in Google and SEO, though the long-tail keywords are longer and more detailed, while in the App Store, they run shorter. This is because Google searches tend to be hyper-specific, while App Store searches are broader and general.  

Keywords are critical, and so we need to do our research, so we have an idea of what people are looking for, what words they use when searching for it, as well as discovering which words are more popular and used more than others. 

Keyword Research is the lifeblood and core of ASO. 

Ready to take your ASO the next level?

Get the #1 ASO Course in the Industry.

Learn a lot more!

Discover more App Store Optimization Topics


Keyword Research

The core of ASO... what is Keyword research and what do we need to think about , when we are doing it


Screenshot Optimization

How to increase conversions by working on our Screenshots, strategies, examples, case studies.


Icon Optimization

Do you love your icon? Great, but what about the public... and even more important how do you compete vs other apps?


Competition Analysis

How good is your ASO compared to others? can you outrank them? What are they ranking for?


Search Ads

Learn how to maximize your Search Ads strategy and improve ASO by mastering Apple Search Ads


Market Research

ASO not only give us an advantage to rank higher but also help us to understand the market and even come up with new app ideas.


Social Media

Learn how Social Media affects ASO and overall ranking in the App store


Black Hat ASO

ASO also have the dark side, in this section I discuss what Black HAT ASO is, and the type of naughty things others are doing.


ASO Tools

What is the best ASO tool out there? Let me review them for you and save you tons of $$$



Want to learn more about ASO? Subscribe to Gab Mini ASO Podcast.


Advanced ASO Strategies

Keyword Research for Big boys and Girls... things to keep in mind when we are tyring to take ASO to the next level.


Google Play

App Store Optimization for Google Play.... how to do it, what to keep in mind and how to achieve top results

Do you need help with ASO?

Today is your lucky day! Contact Gab and let's get your Organic Strategy 100% optimized