Understanding Keyword Research in ASO
(What does it mean?)

Understanding Keyword Research in ASO

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In this next instalment of my 2020 ASO course, I get into more details.

Keyword Research allows us to discover what people are looking for in the app store.

It is a process that will help reconcile what you think people are looking for vs what they are actually looking for.

Conducting thorough Keyword Research also helps us discover the level of difficulty, competition and popularity of each keyword.

It might sound complicated, but it’s not.

For example, a keyword like “Giraffe” might be competitive for kids, games or animal apps. If you use “Giraffe”, it might not be that difficult to rank organically, but those apps that do are not strong ASO-wise.

On the other end of the spectrum, there are keywords like “Fitness” which is a higher difficulty since many big-time apps like Nike are competing against you, and many people are searching and downloading fitness apps.

The goal is to find that set of keywords in-between easy but low traffic keywords and great keywords that can bring you higher organic traffic.