Keyword Obsession in App Store Optimization (ASO Mistakes 2) - Show #22

Keyword Obsession in App Store Optimization (ASO Mistakes 2) - Show #22

Obsessing over a keyword brings challenges to your ASO efforts. 

There may be some keywords that are super buzzy in the corporate environment. It may be an advanced keyword but not something people use daily in regular conversations. 

The users are either not familiar with the word or don’t think of using it in a search context. 

Fixating on one keyword might make you lose opportunities to find or target others. 

You might also end up focusing on one area of that niche or topic which won’t bring you enough traffic. 

If you feel that it is super valuable, prove your claim. Test it. You can pay for search ads and track it to see its true worth. 

Bottom line: Don’t get too attached to a keyword when doing ASO. 

Make sure it is a keyword that makes sense and that you have data to back it up.

Learn to let go and be open-minded. Expand your horizons – and your keywords

ASO Mistakes #2

Humans are irrational by default, as seen when we get hyper obsessed with a specific keyword. 

This could be an advanced, “perfect” keyword that management prefers. 

However, you have to take into account that when people search, they don’t really use advance keywords. So you might not get the traffic you are expecting for your favoured keyword. 

It might be a fantastic and targeted keyword, but only from an investor point of view and not make any sense to users. 

So be open to other keywords. They might benefit your app more.  

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