Black Hat App Store Optimization - Buying Downloads (BlackHat ASO Part 3) - Show #18

Black Hat App Store Optimization - Buying Downloads (BlackHat ASO Part 3) - Show #18

A classic Black Hat ASO technique is buying downloads. 

The number of downloads is the first important metric the app store tracks, so an increase in downloads (via buying them) is a sure way of letting them know that something is happening to your app. 

However, they also check the number of uninstalls and engagements (reviews included) your app will receive to validate if your downloads are real. 

Take note that when you decide to buy downloads, you will need to buy a lot. 

These downloads should also come from the country where you are concentrating your marketing efforts. 

For example, you are a UK based app wanting to grow in the USA. You should buy downloads from the USA and not from New Zealand. 

Buying downloads though can be useful growth hacking tool. Once you achieve top ranking in NZ for example, you might get featured in another country as well since the app store editors all share their news. 

However, if you do want to try this technique, don’t forget that you should also buy or guarantee reviews so it looks like your downloads are organic.


BlackHat ASO Part 3

Buying downloads is the most basic of all Black Hat ASO techniques and is kind of old school now / no longer as popular as before. 

However, if you are set to buy downloads, get engagements as well and more importantly, don’t get uninstalled. 

That’s the worst thing that can happen. It will not only alert the app stores your downloads might be fake, but also they might think your app has technical issues or that it just sucks.

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