When doing ASO, I recommend starting with SEO first.
Starting with SEO allows us to gather more data and help us build a better keyword database.
While it is true that not all these keywords will be relevant for mobile, we can filter them through an ASO tool to help us validate them.
SEO can also help us build a website from a content marketing point of view as well, which can channel people to download the app.
You’ll also value the amount of traffic going the SEO route which can also help us decide if we do plan to use the keyword at all.
While ASO has its own merits, SEO allows us to see different angles which we can use in ASO.
With ASO, we usually focus on keywords about the features of our app. With SEO, we can see related keywords and get more information as well as potentially anticipate what people in similar demographics are using.
SEO can help with trends such as keywords for Christmas or special occasions and finally, Google’s auto-suggestions are also valuable in building our database.
When we start with SEO, it will become easier for us to improve our ASO efforts.
It allows us to maximise our ASO tools so that our app will achieve better ranking, accurate tracking via successful marketing.