There are some last features you might want to take into consideration when choosing an ASO tool. 

Some ASO tools include Search Ads tracking which go hand in hand with your ASO efforts.  Search ads basically show if there is commercial intent for that keyword because if another app company is continually bidding and bidding for it, they are most likely getting conversions from that keyword. 

ASO Reports are another great feature most tools offer. It is a great starting point if you are doing ASO for the first time, or if you find yourself stuck, lost or needing help. These are evergreen reports and acts as guideline on what you might need to change to improve your app. 

Your ASO tool should also support localisation – via your screenshots, keywords and even your product description for Google Play. Your users in different app stores will feel that you are talking to them directly, that you recognise them as users and that you’ve customised the app for them. 

Finally, don’t forget that ASO Tools are guides. It is healthy to be a little suspicious of them and always good to mega analyse and test their data. 

At the end of the day, you are the expert in your niche and not all tools are accurate towards your niche.