Aso tools are very important.
Their job is to make your life easier. They help monitor apps, do keyword research and track ranking.
They help “spy” on the competition as well as show you what you could be lacking in your ASO process.
If you are on the market for one, remember that the user (you) is actually the most important part of an ASO tool. You will have to put the data together, as well as learn how to maximise the app. ASO tools are expensive and some come with many tweaks and add-on features.
To help you decide which tool you want, look into these extra bells and whistles to check if you will actually use them. Chances are not all because we tend to just stick to the same data.
I recommended choosing your top 4/5 tools, signing up for a free trial for all of them, and proceed to test and try it out for the next week.
Take note of their process as well as its user interface. See if the ASO tool’s UI is something you can enjoy using on a daily basis.
Don’t trust any data face value and validate them by testing as well.
There are many different kinds of ASO tools available now to help monitor apps, do keyword research and track your app’s (and your competition’s) ranking.
While shopping for one, remember to remember yourself!
Your ASO Tool will only be successful if you are comfortable using it. So check on the their UI; try it out and see if you like it.
Inspect the special features the ASO Tools offer as well – you might find that they are not very practical or that they are exactly what you need.