today I’ll give a brief overview of Google Play and how it works.
Unlike Apple, Google Play does not have the 100-character (with commas) keyword list required by Apple.
We can only work with the content users will see on our app page: the title, the promo text and the app description. That’s it. We just have that page to optimise. We don’t have to worry about what is on the backend; there are no secret keywords or anything. How we optimise our page will be completely pubic since which is an advantage for us.
Just like Apple, though, the number of reviews is just as crucial to Google Play.
Other factors that contribute to your app’s success on Google include the number of installs and the level of engagement, particularly your uninstall rate.
If users find your app crummy and uninstall it, how optimised and bug-free it is won’t matter. You will still not rise in Google Play ranking.