App Screenshot Vertical vs Horizontal in app store optimization. What is a better type of screenshot? in this video I try to go in-depth the idea of conversion with screenshots
I have been doing ASO for years and just so you know, I examined every aspects of ASO closely. I really liked what I saw when it came to how screenshots were going to be displayed in app store search results. I would like to share with you guys what I have discovered.
This video will show you the advantages of using vertical screenshots.
There are actually two primary reasons why vertical screenshots are better than horizontal for apps.
Firstly, they give you more opportunity to showcase different kinds of elements of your app. If one screenshot tells a story about your app, why not tell two stories?
When your first two screenshots are vertical, you’d be able to show to the people both of them. This gives you a second opportunity to convince people to download your app.
Secondly, vertical screenshots take up more vertical space. This may not seem like a big deal at first. But if you’ll look closely, you’ll notice that there’s a lot of space left after a search result that has a horizontal screenshot. If your competitor is the next on the list, why give them more space to market their app?
Always bear in mind that just like with anything else in ASO, testing different variations of your screenshots is important. Who knows? There may be instances where horizontal screenshots work better for your app.
However, based on my tests, this strategy (using vertical screenshots) gives the best chance of getting noticed, as it blocks out competitors and helps potential users discover more about an app.
Do you currently use vertical or horizontal screenshots, and why? Let me know in the comments below.