1. Analyse the competition to determine the best potential target keywords. Analyse market research, app launch and app update cycles.
2. Update and optimise metadata and keywords of each app and app descriptions in English and other potential languages to increase audience reach.
3. Optimise other factors to guarantee organic traffic and growth, including screenshots, icons, copy and reviews. Analyse video trailers and demos to increase conversion and user engagement.
4. Analyse existing social media strategies and create a system to guarantee a constant flow of positive reviews and social signals for each app launched.
5. Track ranking and positioning both pre- and post-ASO strategies to determine success and adjust accordingly, if necessary.
6. Train future team member/staff in your company to take over the ASO process
7. Considering matching the efforts in Organic/ASO with Search Ads to maximise opportunities.