So we all know that things changed a lot in the App store since November (please see my previous post
where I introduce the changes)
in this video I talk about the changes regarding contextual keywords or as I called them Silent keywords
Did LSI applied to Apple?
Did Apple is trying to become a linguistic semantic search App store?
The answer is Yes and no.
So far as you can see in the video below, you will understand the system is is very basic … and as far as I know (and tested) the database or co-relationship and relationships between each keyword has been created manually. This means, that is not a logical system… like you were expect from a system like Thesaurus or Google.
We tested a lot different apps and the co-relationship
Car – you own a Car racing game
you could rank for the word “fast” , even if you don’t have the word FAST
but you could also may rank for the word “formula” based on Formula 1…. even if you don’t have that keyword in your iTunes Connect list.
Well, although you may rank for each keyword those 2 combined keywords: “FAST formula” will not rank.
So… in plain English: you will not rank for 2 silent keywords combined. So based on my tests, you will not rank for long-tail keywords that are form by 2 contextual keywords that are NOW part ranking.
Confused? Watch the next video or check out my latest ASO course where I explain with real cases how this is working in LIVE APPS.