Avoid manipulation of algorithm
App stores hate (there are humans) and can identify:
1. Keyword stuffing (title and/or description)
2. Many apps with the same code targeting a different target market
3. Review & download manipulation
Eventually this type of behaviour will backfire
Best to be soft when implementing ASO
Can run into problems if outsourcers don’t follow the rules of each app store
App store can flag your account as a potential naughty person
