So many SEO professionals, yes… I mentioned SEO professionals and not ASO professionals… have gone around the world talking about Apple tackling the first case of App store 
So, the whole world is complaining about Appgratis playing the app store blackhat game… and obviously Appgratis fans are claiming that no… appgratis was just trying to solve a problem.
Well the reality is that both parties are right.
Appgratis indeed did blackhat in the technical meaning of the word… and at the same time it provided to offer a solution to the problem of discoverability in the app store. But the most important point IMO is that Apple is really waking up and realizing that SEARCH is not just a nice thing they need to improve, is what will make the difference between winning the app game or loosing it.
Here is my video about it. 😉
App Store Optimization Blackhat. Really?
