In the beginning, there’s the “word” (evident in a search box), that always got you what you app or game were looking for (in every App Stores). It didn’t matter whether it was a utility, a game, or for health and fitness. The point of te matter is – the value of keywords can’t be overstated, especially in the ASO marketing field. The good news is – ASO keyword tools have made the ASO practitioner’s job a lot easier.
This is what a Google and Apple’s crawler bot ask an app or a game before adding it to their index (which on average this happens once every couple of seconds). So, how do we know which keyword is worth targeting? By doing the appropriate research on suitable keywords and keeping an eye on the competition by using an ASO keyword research tool.
Mobile Action and Sensor Tower are great tools when it comes to an ASO keyword research and analysis tool. These two can also be used for tracking down the best keyword options that can be used by ASO’s to make an app or a game more scalable.
Keywords or long tail keywords must be highly relevant when it comes to getting a higher chance in the app store rankings (Google PlayStore & iTunes). They often convert well too, which means the more visibility for your app or game. Pst! You can also steal your competitor’s keywords by crawling the competition’s app or game.
Long tail keywords are also important as it gives you a much better chance of ranking well in the App Store, and convert well too. Which means more visibility for your business. These two tools also have keyword maps that help ASO’s creating spreadsheets without overloading them with irrelevant information and inappropriate keywords.
It’s great to deal with keywords that have high traffic scores and with less competition. However, but in reality, these “popular” search phrases or terms actually make up less than thirty-five percent of the searches performed in the app store. The remaining sixty-five percent comes from “long tail” searches. The long tail keyword contains millions of unique searches that happen a few times on any given day, but, when they are added together, they comprise the majority of information that the world demands through app store search engines daily.
Long tail keywords usually convert better, because they catch users later in the downloading/buying/conversion cycle. A person searching for “games” is probably browsing, and not ready to download or buy yet. While on the other hand, someone was searching for a specific one like “Minecraft Story Mode” practically has their wallet ready!
Sensor Tower and Mobile Action work in similar. I used Sensor Tower for years and Mobile Action as well for the year and a half to one of my longest Campaign. And yeah, they worked quite well.
After a thorough research, I come to a conclusion that Mobile Action is one better solution for better ASO keywords for any campaign. Whether it’s for small or a big-time client, make full use of Mobile Action’s keyword analysis and search features and give leverage to building keywords and best titles for your App or Game.
What is the main difference between them? The main and huge difference is that:
On top of that Mobile Action can identify key opportunities for Score Beyond launch plan and comes with the main performance indicators to track the success of the launch of your app or game.
To cut it short – Mobile Action is much more advanced system designed mainly for serious research, analysis, and internet marketing tasks. Moreover, it does not just provide features, it provides knowledge, which is priceless.
Having this in mind, is there any reason to opt for Sensor Tower? I think that Sensor Tower is extremely useful for quick start of your business when you need just to grasp some idea what is your app or game about regarding keywords and phrases. I strongly recommend working with a partner to drive user acquisition on mobile and Mobile Action is a solid one.
When it comes to ASO keyword search tools, it all boils down to one thing, Mobile Action is king! The quicker you acknowledge that, the better for you. Mobile Action provides the edge for all those ASO experts who want to divert valuable traffic to their apps. That’s because the app’s program is built on keywords. This means that it can enable you to better understand how to select the best keywords possible for your app, thus making it an unparalleled search based ASO keyword tool.
Chapter 1 – App Store Optimization Introduction
The secret to developing a successful mobile app is not only in building it.
You’ve done all the hard work in developing your app, but the real challenge lies in getting the app to surface way above hundreds of competitors in the app store/app market…
Chapter 2 – The Challenge behind ASO
So what’s the challenge? Seriously, how difficult can this be?
Well to start with, there are more than half a million iOS applications and almost the same number of Android apps that you have to compete with…
Chapter 3 – ASO conditions
By now you have a clear idea that ranking your app is a critical aspect in your strategy to generate downloads, traffic and revenue.
So, let’s look at the different types of rankings and ways to optimize apps in different markets…
Chapter 4 – App Store vs. Google Play
Want to rank? Then get ready to adapt, to compete and to face your competition in different markets and arenas.
In this ASO game, you need to deal with different rules and variables depending on where you want to promote your app…
Chapter 5 – ASO: The basics
OK so no more about “algorithms” or hypothetical stuff; let’s take it step by step, shall we?
Before we go too deep into specific cases of ASO, let’s quickly move onto the ASO basics…
Chapter 5.1 – APP Name/Title
As discussed earlier, your app name plays an important role in ranking, but even more important than ranking your App, the name plays a huge role in your branding and success.
When thinking about an App name, you want to come up with a catchy name that includes what your app does…
Chapter 5.2 – Keywords
We can’t have SEO without keywords. One of the most important aspects of ASO is also keywords.
In SEO terms, a keyword is: A word used by a search engine in its search for relevant Web pages. In ASO the concept is pretty much the same…
Chapter 5.3 – Keywords Considerations
Bring your SEO skills to the forefront and experiment with different combinations of keywords. This is a great way to determine ways to boost your search ranking and increase the number of downloads.
Unless you constantly monitor keywords and their effect on your ranking…
Chapter 5.4 – KEYWORD TOOLS
To do keyword research and come up with ideas, you can use many different types of tools. In reality, many tools will use the same source of data to display your information and suggestions for potential keywords.
I’m a true believer in empirical keyword research…
Chapter 5.5 – The App Description
Unless you have very precise app titles, the App description is the only way (after the screenshots) for the user to understand what your app really does.
Therefore, one of your objectives needs to be creating a description that is as engaging as possible…
Chapter 6 – ASO Recap
Now that you are familiar with the tools discussed earlier, your task of finding the most relevant keywords just got easier.
The objective is not to rank for all the keywords relevant to your app, but to at least rank for some valuable keywords that can bring you traffic and users…
Chapter 7 – Icons
Along with the title, your app icon is going to be what makes the first impression on users.
A descriptive and aesthetically appealing icon can boost your app store visibility significantly…
Chapter 8 – Screen Shots
You’ve got your app name and description right. You have your keywords in mind, you have the icon app ready… you are ready to rock! So what’s next?
The next step is to convince users to download your app with the help of visually appealing screenshots…
Chapter 9 – Videos, Trailers and Demos
For this chapter, I had to look for help, seriously. This was mainly because in all the materials I found about ASO, I couldn’t find a lot of serious information about the way to create videos and demos for Apps. So I contacted some companies that are professionals in this area…
Chapter 10 – Reviews and Ratings
It’s not rocket science, knowing that user reviews and ratings can do a great deal to boost the popularity of your app.
The higher your rating, the more probable it is that new users are likely to download your app and share their reviews as well…
Chapter 11 – Popularity Ranking Factors
By now you have a clear idea of how your app ranking in the app stores can have an impact on the number of times your app is downloaded.
So, let’s look at the different types of rankings you can achieve in the App Store…
Chapter 12 – Tracking and Improving Rankings
Now that we know the variables and basics of ASO, let’s look at the challenge of ranking an App.
Optimizing your rankings isn’t a difficult task as long as you take the right approach. Call it an art, a system, a science, whatever…
Chapter 13 – Launching Your App
Launching an App could be compared with the launch of a new TV show.
After just a few weeks, producers (developers) can start to tell if the TV show will be a success or not…
Chapter 14 – Conventional SEO
With all the talk about ASO and optimizing apps, it’s strange that many times app developers forget that the key player in town is still Google and SEO still rules the jungle regarding organic traffic…
Chapter 15 – Quick Reflections about the Future of ASO
A search Algorithm can’t exist without having flaws.
The first flaw of any search algorithm is the fact that once the algorithm is in place, it will be manipulated…
Chapter 16 – A different perspective
I decided to interview some cool ASO in the ASO and app marketing world. Steven Bielau, Sylvain Gauchet and Len Wright and Matthew Lütz…
Click here for Interview with Stefan Bielau
Click here for Interview with Sylvain Gauchet
Click here for Interview with Len Wright and Matthew Lütz
Chapter 17 – Final Words
ASO will be the next SEO as the next SEO gets ready for a lot of dramas, hype, tears and arguments.
From visually appealing app icons to screenshots and keyword-rich descriptions to link building, there is so much to learn about ASO…