When doing keyword research, where do we want to end up? When do we know we are ready? To be honest, you’ll never know. Surprise! You just have to go for it and do it.
However, we just want to get to the point that the keywords we choose make sense, have a decent amount of long-tail keywords, are popular with a good chance of ranking.
App developers tend to put so much effort on their 1st pass with ASO that if it does not work as expected, they are devastated and emotionally destroyed.
Expect that your 1st keyword research might suck. The only way you’ll find out if it is effective, is if you upload it to the App Store and test it out.
I would like to come up with a benchmark or standard to know when our keyword research is ready like if it generates 25-50 long-tail keywords and there is a chance for it to receive decent traffic, then I’m good for now.
Remember that with ASO, don’t overthink. Just test it out.
ASO is all about testing things out to see if they work and then making small, gradual adjustments and changes to see if they convert or not.