So what happens after you complete your keyword research?
Sadly, a lot of app developers (we see this happen a lot in the ASO world), they will start ASO, diligently work on their keyword research, upload the changes, and head on out to the nearest bar, trying to make it to happy hour or they go on holiday, and they never come back.
This is a problem because once we make these changes, we need to wait about 48 hours and then analyse all our new keywords to see exactly how we are ranking on the AppStore.
This is where the ASO tool comes in handy and will play a vital role in your app’s success.
The ASO tool can help us track the ranking before ASO and after.
Is it better or worse with the new keywords? Do we keep some or drop them all?
By default, results are almost always better since you will be ranking for many new keywords for the 1st time.
Remember that this first update after your keyword research should serve as a benchmark for your future ASO efforts, and it can help us see and keep planning on how to get where we want to go. An important KPI to monitor is your app’s visibility score or ASO score. This is one of the best ways to monitor if our initial efforts are working or not.