Understanding your ASO Position

The first step before doing an ASO audit, and to understand how is app store optimization doing , you need to understand your ASO position

Another lesson app marketers have not learned is that long tail keywords convert better. Why? Because these keywords catch people later in the buying/conversion cycle. A person searching for an app about “shoes” is probably browsing, and not ready to buy. On the other hand, someone searching for “cheapest shoe customizing app” practically has their wallet out!

For those who are not aware yet, long tail keywords are keywords or key phrases that are more specific (usually 3-5 words) than more common “head” keywords. These keywords get less search traffic, but will usually have a higher conversion value, as they focus on a more specific niche. You must check your longtail keywords rankings to assess or reassess your ASO strategy – this video will explain to you why you should focus on long tail keywords when optimizing your App.

Just a heads up, it is much easier to rank for these long tail keywords than for more common keywords. Another huge benefit for focusing on these keywords is that, although these keywords are used less in app store search, the visitor that finds your app using them is more likely to buy or download your app.

The longer and more specific the long tail keywords are, the higher the chances of conversion are.

Just to give you an example: I started my search with the term ‘pokemon go’. I quickly discovered I wanted something to help me track down where Pokemons are, using Google maps. Then I preferred a live radar map for Pokemon GO. My search still continues, but now I use terms like [Live radar for Pokemon Go]. A long tail keyword. Using this keyword, I found new apps, which more closely resembled the app that I really wanted. Chances for me to buy this app largely increased.

Is everything clear now? Do you want to learn more about ASO and keyword research? Take my ASO Course and be able to determine your own ASO strategy!

If you’d like to learn more about long tail keywords, you should check out our eBook: ASO Bible! And if you would like to really learn how to do keyword research, then you really should look into my ASO courses.

Ready to take your ASO the next level?

Get the #1 ASO Course in the Industry.

Learn a lot more!

Discover more App Store Optimization Topics


Keyword Research

The core of ASO... what is Keyword research and what do we need to think about , when we are doing it


Screenshot Optimization

How to increase conversions by working on our Screenshots, strategies, examples, case studies.


Icon Optimization

Do you love your icon? Great, but what about the public... and even more important how do you compete vs other apps?


Competition Analysis

How good is your ASO compared to others? can you outrank them? What are they ranking for?


Search Ads

Learn how to maximize your Search Ads strategy and improve ASO by mastering Apple Search Ads


Market Research

ASO not only give us an advantage to rank higher but also help us to understand the market and even come up with new app ideas.


Social Media

Learn how Social Media affects ASO and overall ranking in the App store


Black Hat ASO

ASO also have the dark side, in this section I discuss what Black HAT ASO is, and the type of naughty things others are doing.


ASO Tools

What is the best ASO tool out there? Let me review them for you and save you tons of $$$



Want to learn more about ASO? Subscribe to Gab Mini ASO Podcast.


Advanced ASO Strategies

Keyword Research for Big boys and Girls... things to keep in mind when we are tyring to take ASO to the next level.


Google Play

App Store Optimization for Google Play.... how to do it, what to keep in mind and how to achieve top results

Do you need help with ASO?

Today is your lucky day! Contact Gab and let's get your Organic Strategy 100% optimized