Every business needs growth and a complete ROI, that’s why as an aso consultant or service provider, you should provide a complete package of digital marketing services – not to sell you the latest tech fad, but to create an integrated ASO campaign to achieve your client’s goals within their budget, using the most cost-effective ASO tactics—digital and otherwise.
Claiming to be an ASO master is easy. Becoming a good one is a whole other challenge.
For me, a true effective ASO master needs both theory and practice. One is not enough, you need to actually have both.

To gather the ASO knowledge required, I would advise you to enroll in my ASO Course (with free video tutorials). I’d also encourage you to read my ASO Bible (ebook available at Amazon) and my ASO/app marketing blog.
Once you are confident enough and have understood the major principles and techniques of App Store Optimization, it’s now part to put your knowledge into practice.
Don’t hesitate to test, try new stuff, and see what works for you or your client and what doesn’t. But remember, always try to do it in a smart way.
It is also important to learn the best ASO practices and always stay up-to-date with the latest trends of the mobile World. You should have an insight into the direction that ASO is going. Apple and Google algorithms change frequently, and every update has been known to throw a few curveballs. Being someone who is looking to the future and preparing for what is around the corner will prevent Apple/Google updates from slamming your client’s app.
You must also set the right expectations to your clients. Don’t make promises that you can’t achieve. Honesty is the best policy – By now, everyone should know that ASO rankings cannot be guaranteed. Please do not be someone who is guaranteeing that you can rank for obscure keyword phrases that hardly get any traffic. This is a big NO NO!
Transparency is also the key. Be someone that a client can expect to hear from frequently, someone who are willing to set up meetings and walk you through what you’ve done and are planning to do for your client’s app to boost rankings.
Remember, ASO places a great importance in any business endeavor. Its value cannot be overemphasized. If you’re an agency or a consultant or someone who has found ASOs in the past and you have questions or you would like to learn more, please let me know.