Standard Operating Procedure – Keyword Research (Google Play Store)

Standard Operating Procedure – Keyword Research (Google Play Store)

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1) Please refer to “Keyword Research (App Store)” document for complete Step-­by-­Step Guide. What we did in the App Store (everything from ​Steps #1 to #10​) is exactly the same process as we’re going to do in Google Play Store, just a different platform.
Here are some snapshots for reference:
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Google Play Store Homepage

 
Data Collection From Google Play Sales Page
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Animal Face App Page

 
Data Collection From ​App Annie
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Animal Face App

 
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Data Collection or Keyword  Research From ​Sensor Tower
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Animal Face ­ Keyword Optimization on Sensor Tower

 

CRITERIAS ON COLUMNS Y ­ A-B:

a.) Keyword (Main Keywords, Long Tail Keywords or Keyword Phrases) – List all of the targeted keywords, terms, or phrases

b.) Traffic – Data in this column needs to be sorted out in descending order. Must be ​above 3.0

c.)  Difficulty – Should not be ​more than 1.0 above Traffic

d.) Number of Apps​ – Data must be ​above 100

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