Your keyword research should also include some inspiration from competitors.
Find 10 maybe even up to 20 of your competitors. Look at your competitor’s title and tagline and check if there are keywords, that are not copyrighted – for example “Nike” – that we can use.
Gather your competitor’s titles and taglines as well as variations, and include them in your main keyword database that you have been building since your seed keywords.
Remember that at this point, we are not expecting amazing data but are on the lookout for surprises – which can be turned into opportunities.
To ensure that your ASO efforts will be a success, seek some inspiration from your competitors.
Their titles and taglines (if not copyrighted) might be potential keywords that you can use.