Black Hat App Store Optimization - What to do if it happens to you​ (Black Hat ASO Part 5) - Show #20

Black Hat App Store Optimization - What to do if it happens to you (Black Hat ASO Part 5) - (Show # 20)

If you suspect you are a Black Hat ASO victim, what can you do about it?

Usually where you’ll see very obvious black hat ASO is with copycat apps. It also takes place more in the Android world vs Apple because android is more popular in other developing countries where creating an Android developer account is easier than Apple. 

Now if you assume an app is using black hat ASO because “They outrank us” though this is potentially valid, you need to check your own ranking first. Make sure that there are no other apps outranking you and that you are tracking your own ranking. It could just be that everyone dropped because there are new competitors in the App store. 

You need to research, include what your competitors are doing on social media. What you might think is black hat could be something else, maybe they have been working hard to promote on other channels you might not be aware of like TikTok for example. 

If you still believe it is black hat, make a fuss w your Apple and Google account managers.  Use social media like Twitter and Facebook constantly to get their attention – invite them to take a look at it – ask “is this normal?” and tag everyone else in the company. 

BlackHat ASO Part 5 ​

It is hard to prove that you are a Black Hat ASO victim.

But what if there really is someone doing black hat ASO? What should you do? 

First, make sure that it is Black Hat first before accusing them on anything else. 

Do some background checks on these companies. If they are based in China and South East Asia, have 5 to 15 apps in their account, then that’s a major red flag. 

Track your competitors properly. If someone’s app ranking dramatically increases without doing an ASO update, that’s another red flag, even if it’s an app considered as an authority on the Apple app store. 

You can make reach out to both Apple and Google and ask how it can be resolved via email and most importantly on social media like Twitter and Facebook. For sure you’ll get a quicker response vs. just sending them emails. 


Ready to take your ASO the next level?

Get the #1 ASO Course in the Industry.

Learn a lot more!

Discover more App Store Optimization Topics


Keyword Research

The core of ASO... what is Keyword research and what do we need to think about , when we are doing it


Screenshot Optimization

How to increase conversions by working on our Screenshots, strategies, examples, case studies.


Icon Optimization

Do you love your icon? Great, but what about the public... and even more important how do you compete vs other apps?


Competition Analysis

How good is your ASO compared to others? can you outrank them? What are they ranking for?


Search Ads

Learn how to maximize your Search Ads strategy and improve ASO by mastering Apple Search Ads


Market Research

ASO not only give us an advantage to rank higher but also help us to understand the market and even come up with new app ideas.


Social Media

Learn how Social Media affects ASO and overall ranking in the App store


Black Hat ASO

ASO also have the dark side, in this section I discuss what Black HAT ASO is, and the type of naughty things others are doing.


ASO Tools

What is the best ASO tool out there? Let me review them for you and save you tons of $$$



Want to learn more about ASO? Subscribe to Gab Mini ASO Podcast.


Advanced ASO Strategies

Keyword Research for Big boys and Girls... things to keep in mind when we are tyring to take ASO to the next level.


Google Play

App Store Optimization for Google Play.... how to do it, what to keep in mind and how to achieve top results

We Have Great Answers

Always happy to connect with fellow entrepreneurs, app publishers, fancy companies or overall awesome people

Not the biggest Twitter in the Galaxy, but always happy to connect, retweet your awesome tweet and network.

Do you need help with ASO?

Today is your lucky day! Contact Gab and let's get your Organic Strategy 100% optimized