Black Hat App Store Optimization - An Intro (BlackHat ASO Part 1)​- Show #16

Black Hat App Store Optimization - An Intro (BlackHat ASO Part 1) - Show #16

Black Hat Aso is really not worth it from a business point of view. 

You’ll be spending a large sum of money for short term results – without even knowing your ROI. 

Black Hat Aso is also not so common as you would think. 

Conspiracy theorists like to think there is some evil mastermind messing up or controlling the app store from behind the shadows. 

What is actually happening is that there are many factors that can affect your app store ranking and you should be aware of each one to get better results. 

These factors include:

 1) number of downloads (and uninstall) 

2) number (and quality) of your reviews 

3) search terms 

4) app store trend manipulation (c/o fake search terms bot farms) 

BlackHat ASO Part 1

Black Hat Aso is the somewhat shady practice of trying to get you ranking that you don’t deserve. 

It doesn’t work so well in the long term and as mentioned, the investment isn’t great. 

However, it does exist and it will be useful to know so you can recognise it as well as learn from its techniques.

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